Hello!
I'm considering creating a coming of age film opening for my portfolio project. Here is my research on it:
The primary target audience for coming of age films are typically teenagers and young adults, as it typically documents relatable and important moments in growing up and discovering yourself. It usually stars a young protagonist who faces changes and conflicts, and through self-discovery and gradual character development they become matured and more confident in themselves. It contains themes of feeling misunderstood, friendship, identity, and parental or romantic love. A lot of times this genre commonly contains techniques that relate their audience to the character, like voice overs, POV shots, two shots, and montages that show the passing of time.
These films mainly target the youth prior to their release, coloring the movie trailers or posters with aesthetic color palates and popular soundtracks. They also hire or make deals with influencers that appeal to teenagers on social media, farther pushing the film and advertising it directly to their audience through other platforms, like in Eigth Grade (2017) with Jenna Gribbon creating alternative posters to promote the movie's release.
Eighth Grade, Coming of Age, and Boyhood all represent this genre through their posters, coloring, cast, storylines, and similar themes of self-discovery, growing up, and the fading of childhood into adulthood.
Sources:
O’Connor, J. (n.d.). Casual film fan or a cinema connoisseur? Fresh Issue 4. Ciit Media.
A24. (2019, August 5). The art of Eighth Grade.
Kemp, S. (2002, August 1). How to market the teen movie. The Hollywood Reporter.
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